The Elements of Exceptional Thought Leadership Content + Crafting Stand-Out Content on LinkedIn
A conversation with thought leadership expert and author Bob Buday. Plus: An insider's look at how a LinkedIn content creation agency works its magic.
After a long break, I’m happy to be back with two new episodes of the video and podcast editions of Write With Impact. (I’ve got another episode with the Director of the Writing Center at Harvard that I recorded just last week, so stay tuned for that):
The Elements of Exceptional Thought Leadership: A Conversation with Bob Buday
Bob Buday is the Founder and CEO of Buday Thought Leadership Partners. A deep expert on thought leadership publishing, for the past 35 years he’s helped professionals from a wide range of industries write bestselling books, publish more than 50 articles in Harvard Business Review, and author hundreds of articles for top-tier business publications.
He recently codified everything he knows about thought leadership in an excellent new book, “Competing on Thought Leadership: How Great B2B Companies Turn Expertise into Revenue.”
Bob joined me on Write With Impact for an in-depth conversation where he breaks down thought leadership into its essential elements. He shares some of the frameworks and strategies he uses to help his clients develop their ideas into publications that build brands and attract new business.
Learn more about Bob, his work for clients, and his new book on his website here.
Listen to the podcast here:
Listen on Apple podcasts here:
Watch the complete conversation here:
How Busy Entrepreneurs Can Build a Content Creation Engine
Robbie Abed is the founder and CEO of No Middle, a boutique content creation agency that helps busy entrepreneurs create engaging content on LinkedIn. Robbie is one of the first successful content creators on LinkedIn and author of the Amazon bestselling book, "Fire Me, I Beg You: Quit Your Miserable Job (Without Risking It All)”.
Troy Sandidge is the COO and Creative Director of No Middle and works with Robbie to turn their clients’ ideas into shareable content on LinkedIn. He’s also the Founder & CEO of Strategy Hackers.
Robbie and Troy gave me an insider’s view of how they work with clients to create and distribute content. With just a 30-minute interview, they can help a busy CEO create enough content they can use for several months on LinkedIn. They shared several valuable nuggets of advice that can help content creators hone their strategy and process for creating stand-out content on LinkedIn.
Learn more about Robbie and Troy and how they work with clients on their website here.